Is it me, or is Web 2.0 very irritating? I understand the reasoning behind it, make every other word an advertisement. But the way it is used, like scrolling through a story and stupid little pop ups happening for words that may or may not be related to the story. Example: Scrolling down and the word 'year' has a little popup. Then you click it and get the definition of what a year is. Sheesh, I understand that western society has done everything possible to dumb down the populace, but this is ridiculous.