Wim Hof, 48, stood on a Manhattan street in a clear container filled with ice for an hour and 12 minutes Saturday.
Hof said he survives by controlling his body temperature through tantric meditation. Tantra is an Eastern tradition of ritual and meditation said to bring followers closer to their chosen deities.
Hof set the world record for full body ice contact endurance in 2004, when he immersed himself in ice for an hour and eight minutes.
Hof's feat kicked off BRAINWAVE, a five-month series of events in New York exploring how art, music, and meditation affect the brain.